BESKONiSTe'
BESKONISTe' is an art group that promotes the concept of how the imagination is an infinite
pool of ideas which are drawn from in a random manner, implying that, according to
BESKONISTe', it is the impulsive, creative process, called RANDOM EVENT to be the one
of the major moving forces in creation of life and art, as well.

("beskonism" derived from term "BESKONISTE;" - BESKON, a part of a Serbo-Croatian
word, "BESKONACNOST" meaning "INFINITY.")

  • ..... gONE cORPORATE
                                                                         


BESKONISTe' Inkorporated
DUE TO TODAY FINANCIAL HARDSHIP, BESKONISTe' CREATED A COMPANY, “BESKONISTe’ Inkorporated,” A BUSINESS ENTITY THAT PROVIDES TO SOME OF COUNTRYMEN NEEDED EMPLOYMENT. THEREFORE, BESKONISTe’ Inkorporated, IS CREATING EMPLOYMENT OPPOROTUNITIES FOR YOU! OUR DEAREST COUNTRYMEN, AND EVERYONE ELSE WHO IS MONITORING LAWFULLY, OR NOT, WHAT IS GOING ...

  • ..... BESKONISTe’ Inkorporated - Performance / Installation
       
  • ..... BESKONISTe is aware that we live in a quite difficult time, when economic hardship, the loss of employment and housing, is creating an immense burden on ordinary people throughout the US. BESKONISTe’ wants to analyze this ongoing process, loss of well paid factory jobs that are replaced with low paid jobs in service industries, as well as a growing need for ordinary people to join the army perceiving it as the only viable solution in this socio-economic down roll. With the project, “BESKONISTe’ Inkorporated – JOB FAIR,” BESKONISTe’ acted quite the same as in the previous project, "BESKOBNISTe' - GONE CORPORATE" only that in this case we presented our newly created business chapter, BESKONISTe’ Inkorporated whose main goal is to organize a job fair and hire new employees. Also on the day of the performance, a videoconference was organized. It was the videoconference with Thomas Martinez, aka.,“Gringo SuperStarr,” co-founders of BESKONISTe’ Ink. Having the On-Line Job Application, as well as, live, video conference was an important business, as well as the artistic step. We were able to connect people into a lively discourse who were, at the time, located on quite separated locations, Saint Louis and Dallas.



  • ..... BESKONISTe’ Inkorporated - Web Site
                                       
  • ..... The whole structure of the web site is actually taken from Lockheed Martin, the major US military contractor. The text used on BESKONISTe' Inkiorporated site is quite the same as the text used at LM web site. While reading articles at LM site, knowing that it is a military contractor and that their web site is a pure promotional material in a digital form, he/she might not pay attention in a full extent to the way how text is used to mask the real nature of what this contractor is actually making, military equipment. But once BESKONISTe' Inkorporated web site is visited, one will notice the artificial and, especially, decorative/manipulative nature of the written language that has been used.

    Also the color for the site is monochromatic of red. Recently I got introduced to the fact that blood color, depending on its condition, healthy, ill and death have different hue of a red.I used it throughout the site as the color of the background design, for the company Lockheed Martin is nothing but a machinery for making profit through building military equipment designed mainly for the purpose no other but destruction.

    At the entering the site, BESKONISTe' Inkorporated, the visitor will have two options to choose from, KORPORATE ENTITY, and or JOB APPLICATION. The job application will take the visitor to the on-line application for an employment opportunity with BEKSONISTe' Inkorporated. This whole application is based upon the application site of SEARS HOLDINGS CORPORATION, "Search Entry-level & Hourly Jobs."

    The On-Line Employment Application Process is a very important part of this whole art project-performance, for BESKONISTe’ has been able to engage people with this art work regardless of their location. Viewers, either on the spot in the gallery space or at home in front of their computers were able to actively engage with the art work. Also, by accepting to fill the job application there is a potentiality for further engagement with the art.
    Also, this whole job application process is nothing different than any other On-Line job application process one can find whenever is in search for an employment. It is here that the line between art and life, artificial participation in theatrical nature of an intentionally created “art” performance vs. real engagement that doesn’t differ from everyday experiences of ordinary laymen and laywomen is erased, so to break the boundaries between the art, the elite and the ordinary people.

    BESKONISTe' decided to utilize, for its own promotional purposes, the web design of two corporations involved either with industrial and military build-up, Lockheed Martin, and or one of the major retail business in the US, SEARS HOLDINGS CORPORATION,. becaue these type of corporations represent contemporary power holders in the USA, which are directly or indirectly involved in shaping our everyday experiences. Therefore BESKONISTe' adjusted their web applications, now also located on BESKONISTe' Inkorporated site, to serve our purpose embodying the viewer into a situation where the one might be confused as where the reality starts and where it ends. Again, the language of the application follows closely the original text with some variations. Once the visitor realizes what actual jobs are offered at BESKONISTe' Inkorporated, the visitor of the site will be placed into a situation where the awareness of the contemporary state of affairs, here in the USA, is induced.




  •                         .....bACK'


tHrow an images/search.gif (114 bytes) eMAIL to gORAN

© Goran Maric 2006